I'm a designer living in Berlin, the sexiest capital alive. I spend my free time traveling the world or on the internet, drooling over typography and infographics, and working on my other Tumblr. Also check out my Online Portfolio.
I’ve started drawing letters with the brush instead of the dipping pen again. Great meditation!
Here I’m practicing Rotunda, also called round-gothic, which is the Italian counterpart to the Textura blackletter script, more common in the North at the time (14th and 15th century).
Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.
Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project. Sofia’s identity is formed by three very important axes: Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms. Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs. Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system. Both the attention to detail and the brand’s elements convey the greatness of Sofia’s architectural project.